Tag Archives: Capacity-building

Population Media & Bill Ryerson: Soap Operas that change social behaviour & create a better world. Episode #57

Social marketing uses marketing techniques to change social behaviour and aims to influence behaviours that benefit individuals and communities for the great social good. In a world condensed with media how can we wade through the noise of consumerism in order to create social change?

Population Media Center (PMC) creates serialized dramas, also called soap operas, on radio and television in which characters evolve into role models for the audience for positive behaviour change, and the impact of PMC’s dramas are dramatic. PMC is a nonprofit, international nongovernmental organization, which strives to improve the health and well-being of people around the world addressing a variety of issues. Founded in 1998, PMC has over 15 years of field experience in behaviour change communications with projects around the world.


Music by www.bensound.com